About me
Trend Specialist & Creative Explorer
Originally from Bordeaux, France—a city renowned for its exquisite wines and beautiful architecture—I've spent the past 12 years living in the United States.
For as long as I can remember, I've had a passion for art and design, which I pursued from a young age through a French High School program called Applied Arts. While my initial focus was on textile design, my creative curiosity extended to all corners of the design world. I knew I wanted a career that could encompass diverse design domains and satiate my wanderlust for travel. That's when I decided to specialize in trends, where global culture and cross-industry innovation take center stage.
During my Master's in Conceptual Textile Design, my fascination with concepts and innovation took hold. I discovered how textiles, colors, and materials could serve as mediums to address society's zeitgeist, foster emotional connections, and explore new ideas.
Beyond my design passions, I'm an enthusiastic adventurer and world traveler. A two-year road trip across Mexico and the United States in a van with my family exposed me to different cultures and cultivated a flexible mindset, allowing me to discover unexpected insights into consumer behaviors across all walks of life.
Today, I leverage this diverse background and unique perspective in my consulting business, helping clients craft innovative products, brands, and experiences that genuinely connect with their audience.
Expertise
Trend / Strategy / CMF
Travel & Hospitality - Consumer Packaged Goods - Sportswear & Outdoor
Food & Beverages - Consumer Electronics - Automotive - Aircraft & Airline Interiors & more.
Experience
2021 - Current
TREND & CMF CONSULTING, Seattle USA
+Board Member of IDSA Seattle
>Help companies innovate by defining changing consumer expectations and inspiring design teams with actionable insights
(from Design Briefs to Rooted CMF directions).
> Graphic Design communication for IDSA's Chapter Events and Publications
2019 - 2021
VANLIFE OVERLANDER,
Across Mexico+USA
>During my sabbatical: Build a van; go nomadic to overland the Americas.
2007 - 2011
DECATHLON, Lille, France
Trend Designer
(Cross Design + Advance teams).
>Create content for the Satelight, an intranet trend website focusing on Sporting Goods and tailored to all Decathlon’s brands. (Consumer trends, macro drivers, color palettes, trade shows analysis, and original prints to download).
>Present insights to a broad audience at all-hands meetings and during the company designers’ day.
>Conduct tailored trend studies to inspire R&D teams during innovation workshops.
2018 - 2019
STARBUCKS, Seattle USA
Senior Trend Analyst
(Creative Studio + Market Research)
>Develop “Seasonal Creative Strategies” to inspire rotating beverages’ look and feel, packaging art, and social media campaigns.
>Uncover consumer macro trends and emerging attitudes toward hot topics such as sustainability, wellness, and technology.
>Forecast color, materials, finish, and patterns (C.M.F.P) for “Merchandise” and packaging.
>Conduct competition benchmarking and brand positioning.
2006-2007
SELF EMPLOYED, Paris, France
Trend Design Consulting
(Trend Agencies + Innovation)
>Trend Storyboarding for C.M.F movies for clients such as Orange France Telecom and Veuve Clicquot.
>Create cosmetics and food concepts using a “mockup kitchen” at Enivrance food design agency (clients: L’Oréal, Sojasun).
>Iconographic research and graphic design for NellyRody TrendLab and Au Delà De L’idée design firm. (clients: Dolce & Gabbana, Carré Blanc, Hennessy X.O, Mitsubishi).
2011 - 2018
TEAGUE, Seattle USA
Senior Trend Analyst
(Research & Strategy team).
Trend Analysis for Fortune 500 clients (airline, aircraft, hospitality, technology, and automotive).
>Airline: worldwide cultural trends, future of travel and hospitality, airline interior design directions.
>Aircraft: Predict future passengers’ experiences in connected aircraft, imagine U.X. scenarios for the next cabin experience, and depict future lighting immersions.
>Provide U.X and P.U.I (Product User Interactions) trend analysis to drive user scenarios for consumer electronics, appliances, and automotive clients, including C.M.F forecasting and brand storytelling.
2004-2006
PEUGEOT PSA, Paris France
Color & Trim Designer
("Avance de Phase")
>Create mood boards and storyboards for internal CMF movies to effectively communicate design concepts to key stakeholders across the organization.
>Develop materials inspiration trend books for suppliers in areas such as textiles, grain, harmony, paints, and finishes.
>Design custom colors and new hues for dashboards.
>Experiment with materials and modify samples for internal exhibits to inspire the creation of show cars.
Education
2002 - 2004
D.S.A.A at E.S.A.A.T, Roubaix France
Master Degree, Concepteur Créateur Textile
(Textile & Concept Design)
>Knitting, weaving, prints, art history.
>Contemporary art history.
>Thesis and creation of a cohesive story using textiles as a medium to create an art installation reflecting on our society and culture.
2000 - 2002
B.T.S at E.S.A.A.T, Roubaix France
Technical Degree, Créateur Textile
(Associate's Degree, Textile Design)
>Applied Knitting, weaving, screen printing, and colors.
>History of fabric and colors.
1997 - 2000
BAC at Lycée Albert Claveille, Perigueux France
High School Diploma,
S.T.I Arts Appliqués
(Applied Arts and Technology)
>Art & Design History.
>Fine Arts.
>Applied Design: design practice across various industries to better choose from related careers. (Fashion, Textile, Industrial Design, Architecture, Brand Design).
>Option: Acting and Theater studies.